World Poultry Tour Reveals Opportunities †MyAssignmenthelp.com

Question: Discuss about the World Poultry Tour Reveals Opportunities. Answer: Introduction This report has been executed on the topic International marketing in which discussion will be made regarding the entry of an Australia based poultry company in the UK. This report will discuss the background of the company. The name of the organization selected for this report is Baiada Poultry Pty Ltd which is planning to export the products to the UK. SWOT analysis will be done of the Baiada for analyzing the suitability of the company is grabbing the opportunities available in the UK market for Baiada Poultry Pty Ltd. This report will discuss the justification for the selection of the market for determining the feasibility of the UK market. Baiada Poultry Pty Ltd is an Australia based privately owned company which is producing poultry product in Australia. Head office of Baiada Poultry Pty Ltd is located at Pendle Hill, New South Wales. It is having a strong employee base of around 2200 employees. It is holding more than 20 % of the market share of the industry in Australia. Baiada is one of the largest poultry processing companies in Australia which is engaged in producing the Lilydale Select and Steggles brand to the retailers (Baiada, 2017). Baiada is planning to enter the UK market for the expansion of the area of operation. This report will help in identifying the opportunities available in the UK market. SWOT analysis Factors Description Strengths Baiada Poultry is one of the largest poultry processing companies of Australia. This brand name and reputation in the industry will help in attracting the customers. It is having a strong employee base of more than 2200 employees. These employees will ensure that quality of the products is maintained in the UK. Baiada Poultry is operating at different locations including Australia, Victoria, Tamworth, Brisbane, and Beresfield. This recognition at the global level will help in promoting the brand and enhancing the customer base of the company (Profitable Venture, 2017). Financially, Baiada Poultry is a strong company and this financial support will help in the expansion of the area of operation in the UK. All these strengths will enhance the capabilities of the company and will help in gaining the advantage of the opportunities available in the Poultry industry of the UK. Weaknesses Few scandals related to the quality of the products offered have affected the image of the company. The supply chain needs to be developed effectively in the new market. Lack of an effective supply chain can affect the operations of Baiada in the UK (Farmers Weekly, 2016). All these weaknesses can affect the decision of entering the UK market and the performance of Baiada. Baiada Poultry needs to analyze the impact of these weaknesses before entering the UK market and cope with them in an effective manner. Opportunities There has been an increase in the demand for meat in the UK. Increase in demand has formed a base for enhancing the sales and customer base of the company. Baiada can use this opportunity for the purpose of attracting customers and increasing the sales by meeting the demands (Wattagnet, 2017). There has been a growth in the organic food market in the UK. Regulations related to poultry in the UK are loosening which reduces the restrictions on the entry in the industry in the UK. This will help in the entry of Baiada poultry in the UK market. Support of the government is there. Baiada will be able to expand the area of operation effectively. There has been an increase in the consumption of poultry meat in the UK which enhances the opportunity available to Baiada (Stanton, 2014). Threats One of the most important threats is the increasing competition in the UK market. Due to the loosening of the regulations, more companies are entering the industry. Due to a reduction in the restrictions on entry in the industry, more entrants are entering the industry. Consumer perception also acts as a threat. Quality of the products needs to be maintained for attracting the customers. Existing companies can act as a threat to the performance of Baiada poultry. Another challenge faced by the poultry industry of the UK is related to the high volume production with small margins and lack of subsidies (Farmers Weekly, 2016). Justification for market selection There are various opportunities available in the poultry industry of the UK which can be grabbed by Baiada poultry for gaining a market share in the poultry industry of the UK. These opportunities which support the decision of Baiada poultry regarding the entry in the poultry industry of the UK are discussed below: The demand for the poultry products in the UK is increasing which provides an opportunity to the new entrants in the market. Baiada poultry can use this opportunity by offering quality products to the customers and adopt effective marketing strategies for attracting the customers (The Poultry Site, 2016). Different retailers or supermarkets are operating in the UK. Baiada poultry can establish effective distribution or supply chain in the UK which will help in enhancing the customer base and sales of the products offered by Baiada poultry. The UK is not self-sufficient when it comes to poultry products. For meeting the demand, a huge amount of the poultry products are being imported in the UK. Baiada poultry can grab the opportunity available for gaining market share. Restrictions on the entry in the poultry industry of the UK have been reduced. This has provided an opportunity to Baiada poultry for entering the UK market (The Poultry Site, 2010). Conclusion Thus, from the above discussion, it can be concluded that the UK market is suitable for the entry of Baiada for the expansion of the area of operation. There are various opportunities available in the poultry industry of the UK which can be gained by Baiada poultry for gaining a competitive advantage over the others. Few challenges have been identified in the poultry industry of the UK which can affect the performance of Baiada poultry. Baiada poultry needs to use the strengths available by overcoming the weaknesses for dealing with the challenges and grabbing the opportunities available in the poultry industry of the UK. References Baiada, 2017, Our Journey, [Online] Baiada. Accessed on: 12 October 2017. Retrieved from: https://www.baiada.com.au/our-journey Farmers Weekly, 2016, The Issues facing Modern Poultry Farm Managemment, Farmers Weekly. Farmers Weekly, 2016, World poultry tour reveals opportunities for UK free-range eggs, Farmers Weekly. Profitable Venture, 2017, Poultry Farming Business Plan SWOT Economic Analysis, Profitable Venture. Stanton, C., 2014, UK poultry production forecasts positive 2014, but challenges remain, Wattagnet. The Poultry Site, 2010, Challenges and Opportunities for the British Poultry Sector, The poultry site. The Poultry Site, 2016, UK Poultry and Poultry meat Statistics-October 2016, The Poultry Site. Wattagnet, 2017, UK Broiler Meat Production 2005-2014, Wattagnet.