Market for Energy Drinks Essay Example for Free

Market for Energy Drinks Essay 3.How is the market for energy drinks, sports drinks and vitamin-enhanced beverages changing? What are the underlying drivers of change and how might those forces individually or collectively make the industry more or less attractive? The market for energy drinks, sports drinks and vitamin-enhanced beverages kept on changing through differentiation from other brands to have a better brand image and also to meet the demands of the consumers as it is said that USA has helped greatly in the growth of the industry. Because of the significance of brand recognition, the sellers kept on building the product and how it to be most familiar. Product innovation, one of the market’s drivers of change, is said to be the most important competitive features of the alternative beverage industry. Alternative beverages competed on the basis of differentiation from traditional drinks (carbonated soft drinks or fruit juices) so for energy drinks, they often changed the taste, the energy boosting of their ingredients, and image. It is also through marketing innovation and efficient distribution systems that the industry kept on changing by always having varied its packaging, clever ads, endorsements from celebrities/athletes and sponsorships. Alternative beverage sellers also need to have efficient distribution systems to be successful in the industry. These forces only made the industry attractive because it can attract first time buyers through product and marketing innovation and offer responsive customer service to large customers which may then lead to an increase in market demand, make competition more intense and lead to a higher industry profitability.

Raymond Carvers Cathedral Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  As with many short stories, Raymond Carver’s â€Å"Cathedral† only has a few pages to develop his main character and create a scenario he or she must learn from or achieve something from or change because of. In such a short amount of space, word choice is integral in constructing a solid impression of the characters and their personalities in the reader’s mind. Carver’s simple use of language and sentence structure combined with his choice for point of view creates an intriguing tone and believable character interaction.   Ã‚  Ã‚  Ã‚  Ã‚  This story, written as the thoughts of the narrator, is about an old blind friend of his wife’s coming to visit for the first time. The story focuses on the narrator’s cynicism toward the blind man and the way his wife seems to look up to him. Through out the visit there is halting interaction between the blind man and the narrator, however in the end the narrator experiences something he never could have imagined. Through the eyes of a blind man, he gains a better understanding of who he could be.   Ã‚  Ã‚  Ã‚  Ã‚  The most striking aspect of Carver’s â€Å"Cathedral† is the fact that the story is written from the point of view of a man not initially involved in the set up of the story at all. The narrator relays to the reader stories he has learned from his wife about her past before relaying what is happening in the present. He tells her history as if he were speaking to himself in an interio...

Ed Rendell’s Philadelphia

It is very rare for a public official to be regarded as a hero let alone a saint.   With the height of the recession and the scrupulous events that paved its way to politicians fighting over the hunger of power, fame and wealth; Ed Rendell of Philadelphia proved that he is a force to be reckoned with.   Sure, there have been several autobiographies written over the advantage of the famous.But in this case, Buzz Bissinger, showcased not the glitz and the glamour of the politician but rather focusing on the urban world and how their leader, in the name of Mayor Rendell fought to save the sinking social and economic state of his jurisdiction (Bissinger, 1998).Philadelphia, as divided and as financially crippled in the face of the Western geographical affirm, reached a point where their means of living and the rising number of violence is headlined on the national paper.   Urban policies have long been issues in the government, to what extent shall the feds need to lend their hand on a certain area? Pulitzer Prize winner Bissinger researched and found interesting contexts on the trials and tribulations that the city underwent.Far more different than what those that hid in the buildings of the streets of New York or the tanning skins of those sitting pretty and well-financed in the beaches California.   Mayor Rendell was a leader in his own right and a philanthropist by heart.   He quotes David Cohen in the first chapter (Bissinger, 1998), â€Å"[h]ave I done the right thing here?†Ã¢â‚¬â€precisely the question most of those who served before Rendell served his tenure in office.First Term: The Meaningful ReformsMayor Rendell’s first term in office (1992-1996) can be coined in one term: challenge.   Given the fact that he was to inherit an already failed economy, it was quite expected that he would either save the city or worsen the situation.As any other cynical human being would produce, they already anticipated for the latter. Philadelphi a had an annual budget of $200,000 which in the light is expected to help its constituents that equals to 1.6 million. In a place clothed with bankruptcy and corruption, it was a near-death situation. It was like the urban poor society of the West and the chances of rising from the behemoth of doom were 10:90.So Ed Rendell looked for means to endow grant monies, reductions in federal layoffs and all other cost-cutting measures possible for his jurisdiction to survive.He lamented over the loss of jobs and the drastic increase of violence in every major event that transcribed.   He was to seek every help lent by those who are willing to shoulder their burden.   But he also had a humanistic side of him; he despised those who wrote provoking articles about his administration. He knew too well he only wanted what was best for his fellowmen—so he fought for his dignity alongside.The Characters’ AccountsA recovery plan was at hand.   Fifi Mazzcuza, famous for parenting the parentless, emphasized the dreadful reality of the place—drug dealings, theft, and all the other gang-related dilemmas that wrapped the city in its darkest. Linda Morrison for one has seen the painful reality of living in the suburbs—she witnessed in her naked eyes the bloodshed of those who are spiritually lost and in need of guidance. She has been assaulted by those whom she considered countrymen.And lastly, Jim Mangan, a typical Philly who suffered the torture of financial constraint. He wasn’t alone, there were many who had the same story as he does.   Finding a job in his time was like looking for a peck in a pile of sand, whilst the need to survive in the heavy rain that poured while they were painstakingly seeking. It was hard for them. And just when everything seemed to be hopeless, there was a spark of light. And their story continues.ReferenceBissinger, B. (1998). A Prayer for the City. New York, NY: Vintage.  

Analysis Of The Book Brave New World By Aldous Huxley...

Title: Brave New World Author: Aldous Huxley Main Characters: Bernard, John, Lenina, Linda Synopsis: The book begins in a human reproduction facility where they are basically engineering and developing human beings. It explains that once a child is born they are trained to conform to society. For example, babies were placed on an electric floor in front of books and flowers, and to train them they were electrocuted until they learned to dislike books and nature. This was done to ensure that the engineered humans did not think on their own or come up with their own ideas, and also so that they would not be provoked by nature to leave their work. The story focuses in on Bernard Marx, who works in a reproduction facility. Bernard is different than the rest of society and pursues a woman named Lenina. One day, he asks his boss if he can go to a savage reservation. Bernard’s boss gets angry at his behavior and tells Bernard a story of when he went to a savage reservation. He tells Bernard that he went with a woman and that she was lost in a storm and has not been seen s ince. Bernard’s boss threatens to relocate him to Iceland if his behavior persists. Bernard and Lenina go to the savage reservation, and he receives news that he may actually be relocated and is no longer proud of his rebellious behavior. At the camp they observe someone standing quietly as he is whipped. After the ritual the savage comes up to them and Bernard realizes he is white and can speak English, unlikeShow MoreRelatedA Brave New World vs. 1984991 Words   |  4 PagesA Brave New World vs. 1984 There are many similarities and differences between Aldous Huxleys A Brave New World and George Orwells 1984. With my analysis of both novels, I have come to the conclusion that they are not as alike as you would believe. A Brave New World is a novel about the struggle of John, ‘the savage, who rejects the society of the Brave New World when and discovers that he could never be truly happy there. 1984 is a novel about Winston, who finds forbidden loveRead MoreA Brave New World by Aldous Huxley1756 Words   |  7 PagesAldous Huxley is best known for his novel Brave New World, which depicts a post-industrial revolution utopia. Huxley greatly feared the ramifications to an industrialized world run by consumer capitalism, which is displayed in Brave New World. The government within the novel focuses solely on the bettering of technology and not scientific exploration and experimentation. The society’s values lie in instant gratification and constant happiness. The utopia is maintained through the means of drugs,Read MoreEssay about Human Genetic Engineering is Bunk996 Words   |  4 Pages Imagine a world in which everyone is identical and reared to process, act and perceive every little thing the same way. If someone chooses to stand out, then the entire society becomes unstable, unsafe and brings unwanted fears that the civilization will decay into rubbles. The longevity and quality of life primarily depend on what the controller feels like creating, either an elite or a second-rate. The life of one human being is dictated and put in the control of one person’s hands that gets toRead MoreGeorge Orwell s Brave New World1601 Words   |  7 Pagesattempted to predict what the future holds for our society. If one was to narrow their focus on the past century they would see the works and predictions of Aldous Huxley and George Orwell. Both Huxley and Orwell, as one could infer, composed novels that describe future societies and thei r inner workings. Aldous Huxley, author of Brave New World, where members of society originate from a lab and who’s lives are pre-determined by the controllers. The controllers of Huxley’s futuristic society’s fundamentalRead MoreThe Absence of Morals in Brave New World Essay1814 Words   |  8 Pagesstate. Huxley, in his novel Brave New World, argues that this is not the case. Through the creation of a type of scientifically led world order, the society has destroyed the one thing that people cherish most, their individualism (Brander 71). They are no longer individuals; they are consumers assimilated into an overall society by the power of genetics. However, that is not all. Baker contends that â€Å"Huxley’s greatest fear was the potential misuse of genetic engineering, but Brave New World also reflectsRead MoreBrave New World, Representative Of A Utopia Or A Dystopia?2190 Words   |  9 PagesAccording to critics, is â€Å"Brave New World â€Å"r epresentative of a utopia or a dystopia? Throughout history, many have wondered about what the future may hold for mankind. Will there be war or peace, success or failure, unity or disunity? One of the most asked questions, society can ever form a utopia. There are countless theories and opinions as to what will truly become of this planet in the years to come. As a result, there has been a tremendous amount of works dedicated to the concept of a futureRead MoreA Comparison of Utopian Societies885 Words   |  4 PagesEver since the worlds first nation state was created, the number one goal of its citizens has been to create the â€Å"perfect† society. To a majority of people in the novels Brave New World (c.1932) by Aldous Huxley and The Giver (c.1993) by Lois Lowry, a utopia and â€Å"perfect† society has been accomplished. But at a second glance, the world that Huxley creates and Lowry’s community are actually totalitarian dystopias with many secrets. The similarities of both novels are evident and some readers may makeRead MoreBrave New World By Aldous Huxley2205 Words   |  9 PagesThroughout history, regimes around the world have orchestrated their own social system, influenced by political and economic ideologies. Humans have been victims of corrupt government systems that set a large gap between two distinct social classes: The Proletariat and Bourgeoisie. This system is mostly seen in places where one or many have an excessive amount of power (tyranny). Whether it’s an overpowered ruler who puts himself far beyond everyone else in terms of social class, or a society whereRead MoreEssay No Control of Happiness in Brave New World1601 Words   |  7 Pages Brave New World, acknowledges government control which results in the failure of a society. It is a world created where everything is under control, being observed, and synthetic. The society was manufactured in a test tube therefore, it was factory made. The people were born and developed in the test tubes, so their human nature became adapted so an individual cannot identify or approach it. Every little detail of a persons life is prearranged. These peoples lives revolve around their communityRead MoreManipulated Free Will Essay1372 Words   |  6 PagesIn both Brave New World and The Truman Show it shows the negative effects this type of society can cause. In both the novel and film it shows how drug or substance abuse must be enforced to pacify and conditioning are used a means to control the subject or subjects but only lead to physical or mental deterioration of the subjects.  Before I began to break down the points I will give you a brief overview of both the novel Brave New World and the film The Truman Show below. Brave New World This